Evaluating ideas is a crucial step in the creative process to determine which concepts are worth pursuing further.
Step 1: Clearly Define the Problem or Goal the Idea Aims to Address
Ensure the idea aligns with the objectives you want to achieve. In order to do this, one must define the objectives first. Consider factors such as resources needed (time, money, manpower), technical feasibility, and any potential obstacles. Evaluate how novel and unique the idea is. Consider whether it brings a fresh perspective or approach compared to existing solutions. Determine the potential impact or benefit of the idea. Think about who it will benefit, how significant the impact will be, and whether it addresses a real need or opportunity.
Step 2: Address Whether the Idea Can be Scaled Up or Adapted for Broader use if Successful
Consider its potential for growth or expansion. Can it be applied to other situations? Identify and evaluate potential risks associated with the idea. Consider risks related to implementation, market acceptance, regulatory issues, etc. Ensure the idea aligns with organizational values, long-term goals, and strategic priorities. Seek feedback from others to gain different perspectives and insights. Use feedback to refine and improve the idea further. Conduct a cost-benefit analysis to weigh the potential benefits against the costs (both financial and non-financial) associated with pursuing the idea.
Step 3: Make a Decision Based on the Evaluation Criteria
Decide whether to proceed with the idea, modify it, or discard it based on the insights gained from the evaluation process. Document process and outcomes so that you reference notes if the idea recirculates in the future.
Following these steps can empower and embolden you to make informed decisions about which ideas to pursue and develop further. Doing so, you will enhance your creative process and increase the likelihood of successful outcomes. The creative process and idea generation go hand in hand. Ideate. Ideate. Ideate. Then, evaluate. And finally, move from idea to implementation. The process doesn’t have to stop here: we can continue to monitor and evaluate the effectiveness of the idea and decide whether to continue as planned or go back to the drawing board for version 2.0.
Since graduating from Kansas State in 2012, Liz has gained experience from a variety of fields within the building industry. From drafting at a metal building manufacturer to working at architecture firms to assisting a real estate broker/developer, she has always had a passion for influencing the built environment. As an architect at Schemmer, Liz enjoys learning new things and refining her skills with help from other licensed professionals. She hopes to continue to shape the spaces and places around her in a positive way.