In a profession that has multiple answers for every problem, having a means to use analytical data in your design almost seems like a cheat code to success. Film has benefited from the same the concept that this idea rests so firmly on; human curiosity. My interest in how our environment influences our attentiveness turned me towards videography. What if your environment is a screen in front of you? Publishing websites like YouTube and Vimeo both have integrated analytics that break down things like “average user watch time” and “retention rate.” While these terms seem outlandish when put into juxtaposition with the design of our built environment, they are used in the same way serial vision is implemented in architecture. Every videographer’s goal is to create something that holds the viewers’ attention through the ending. Most of us know what it’s like to watch the first 30 seconds of a video only to stop watching because it didn’t interest us.